Practitioner Lifecycle
Lifecycle Audit Lab
Map journeys, instrumentation gaps, and retention KPI trees without defaulting to opens/clicks alone.
Weekday evenings KST ₩890,000
Retention marketing workshops
Retention briefs your executives will actually open
- Instrument journeys without drowning in vanity dashboards.
- Pair Korean and English facilitation so stakeholders hear one narrative.
- Leave with templates your data partners can defend in production.
View full program
Trusted by lifecycle pods at Riverstack Analytics, Northline Tools, and Kiteforge Mobility for critique-heavy sprints.
612
Facilitated studio hours
37
Industries represented
128
Templates shipped post-cohort
9.1/10
Internal feedback after Siheung block
18
Median cohort size (2025)
Workshop catalog
Where retention work becomes legible
Thirteen live tracks with filters for experience, role focus, cadence, and language. Every card links to a syllabus-ready detail page.
Foundations CRM
CRM Hygiene Studio
Field governance, merge rules, and consent-aware segmentation patterns for messy B2B pipelines.
Saturday block ₩620,000
Lead Analytics
Experiment Design Clinic
Holdout design, ramp discipline, and narrative reporting for retention experiments that leadership trusts.
Intensive 3-day ₩1,180,000
Practitioner Lifecycle
Winback Playbook Build
Sequences, offer framing, and guardrails for re-engagement without burning sender reputation.
Weekday evenings KST ₩940,000
Foundations Product marketing
Onboarding Narrative Lab
First-30-day storyboards across email, in-product, and human touchpoints with measurable milestones.
Saturday block ₩710,000
Foundations Brand
Loyalty Signals Primer
Translate behavioral signals into tiers, perks, and comms cadence without overfitting vanity metrics.
Weekday evenings KST ₩480,000
Lead Growth
Paid + Owned Retention Alignment
Budget pacing, creative testing, and landing continuity so paid reactivation supports lifecycle goals.
Intensive 3-day ₩1,320,000
Practitioner Product marketing
Subscription Pricing Comms
Price change narratives, grandfathering options, and support macros that reduce involuntary churn spikes.
Weekday evenings KST ₩860,000
Practitioner CRM
Data Contracts for Marketers
Readable specs between marketing, data, and engineering so traits arrive on time for lifecycle triggers.
Saturday block ₩790,000
Foundations Brand
Content Systems for Retention
Editorial calendars that feed education, nudges, and community touchpoints without duplicate noise.
Weekday evenings KST ₩650,000
Practitioner Lifecycle
Slack Ops for Lifecycle Teams
Rituals, bots, and decision logs that keep retention squads aligned across time zones.
Saturday block ₩540,000
Lead Analytics
Churn Story Mining
Interview scripts, tagging models, and synthesis methods that turn exit interviews into roadmap inputs.
Intensive 3-day ₩1,250,000
Practitioner Growth
Referral Loop Design
Incentives, friction audits, and compliance-aware prompts that make referrals feel native, not spammy.
Weekday evenings KST ₩980,000
Voices from the room
Reviews anchored in modules, not miracles
“The Lifecycle Audit Lab forced us to retire three vanity dashboards. We now open weekly reviews with the cohort tree we built in week two—same vocabulary as finance.”
“CRM Hygiene Studio templates landed in our Notion the Monday after graduation.”
“Experiment Design Clinic clarified our guardrail metrics before we scaled spend. Still rough around storytelling, but the skeleton is there.”
From signal map to accountable readout
A horizontal flow, not four pastel circles
Step A
Import messy truth: CRM exports, warehouse screenshots, consent language.
Step B
Stress-test narratives with peers before leadership sees a deck.
Step C
Ship templates that ops can defend: rubrics, QA cards, glossary tabs.
Quick clarifications
Do you certify tool mastery?
No. We certify clear thinking about retention systems; tools change quarterly.
Is Korean required?
Several tracks are bilingual; English-only intensives rotate quarterly.
Hybrid attendance?
Siheung blocks are in-person first; remote critique mirrors the same rubrics.
Partners
Riverstack
Northline
Kiteforge
Hanul Cloud
Pulsewave
Lattice Nine
Signal Orchard
Bluegate
Notes from the field
Short dispatches on readouts, copy cadence, and warehouse joins—written for leads who own the story, not only the query.
Browse insights →Mailing list
Quarterly syllabus deltas, no countdown gimmicks.
Outline-first materials
Every worksheet is built to print or project with neon-safe contrast.
Critique, not performance
We rehearse how to receive hard questions without defensiveness.
Time-boxed honesty
Syllabi list prep hours so your calendar stays truthful.
Request the syllabus pack
Next intensive block begins 12 May 2026. Registration closes 05 May 2026 for visa-friendly planning. Limited to 22 participants so facilitators can read every artifact.